Measurement foundations

02

Tracking Plan Review

Give each funnel event a clear purpose, owner and test before it reaches production.

Discuss this engagement
Notebook and planning documents arranged on a desk
FORMATDocument review + working session
TIMELINE5–7 working days
DELIVERYRemote
FEEFrom £2,400 + VAT

A plan that can survive implementation

We review the proposed taxonomy against the questions it must answer. That means checking event boundaries, required properties, identity transitions, error states, purchase values, refunds and platform parity.

The review includes annotated tracking-plan comments, a risk list and a 75-minute working session with product, analytics and engineering. We also supply acceptance checks for your QA team.

This is a review rather than implementation. Your engineers retain ownership of code changes and release testing. Send the draft plan, journey map and relevant data definitions at least two working days before the session.

A useful first conversation

Tell us where the journey starts to look uncertain.

Submit a project brief