A false checkout exit, separated from a real one
A retail product team saw a sharp abandonment at payment selection. We traced one portion to duplicate screen events after a wallet hand-off and another to customers returning to edit delivery details. The first needed an instrumentation correction; the second prompted a clearer route back to checkout.
“The uncomfortable part was learning that three months of our trend line could not be compared cleanly after an SDK update. Daniel did not soften that. He did give our analyst a reproducible bridge and showed us which conclusion was still safe.”
— Marta L., Head of Growth
Signup success that happened too early
For a regulated subscription service, the reported completion event fired before account verification. Deploy Routehub rebuilt the funnel around verified accounts, compared the delay by channel and documented a stable definition for future experiments.
“We came in asking which screen to redesign. The analysis showed that our first job was to fix the meaning of ‘complete’. The workshop was rigorous and refreshingly specific.”
— Owen B., Senior Product Manager
A launch decision with a caveat
“The experiment session slowed us down by two days because our exposure event was wrong. I was not delighted about the delay, but it prevented a six-week test we could never have interpreted. The launch checklist is now part of our release review.”
— Hannah K., Analytics Lead
Quiet work, visible reasoning
References are available for suitable prospective clients, subject to prior client permission. We never display client event data, screenshots or commercial figures in public case material.