Before explaining drop-off, inspect the denominator
Five checks that prevent an eligibility mistake from becoming a product diagnosis.
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Field notes from the funnel
Practical writing on event definitions, app journey analysis and the decisions hiding behind a conversion percentage.
A purchase event is not yet a revenue definition
How pending states, retries, refunds and currency can distort an apparently simple purchase funnel.
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Segment a funnel with a reason, not a fishing net
A disciplined way to compare channels, releases and user states without manufacturing a story.
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