App analytics consultancy · London

Find the moment your users fold.

We trace signup and purchase funnels from first tap to confirmation, exposing measurement gaps, avoidable friction and the questions your team can answer next.

Put your funnel on the table

A 30-minute fit call. No sales deck.

Analyst reviewing conversion charts on a large screen
THE HOUSE EDGEis usually a tracking assumption.
EVENT TAXONOMY ✦ SIGNUP PATHS ✦ PURCHASE STEPS ✦ ATTRIBUTION ✦ EXPERIMENT READINESS ✦

The main engagement

Conversion Funnel Investigation

For product, growth and analytics teams who see a drop in conversion but cannot yet distinguish user hesitation from instrumentation failure.

Over three weeks, we reconcile your event schema, reproduce key journeys, segment meaningful cohorts and deliver a prioritised findings book your team can act on.

See scope and deliverables →

Three ways in

Choose the question on the table

Consultants working through printed analysis at a table

01

Conversion Funnel Investigation

A three-week examination of one critical signup or purchase journey, from event integrity to segmented drop-off.

Format
Audit + findings workshop
From
From £6,800 + VAT
Small team discussing a plan around a shared table

03

Experiment Readiness Session

A structured half-day to test the logic, denominator and instrumentation behind one proposed funnel experiment.

Format
Half-day facilitated session
From
£1,450 + VAT
Notebook and planning documents arranged on a desk

02

Tracking Plan Review

A close reading of events, properties and identity rules before engineering commits to an implementation.

Format
Document review + working session
From
From £2,400 + VAT
Deploy Routehub found that our ‘drop-off’ was partly a duplicate event and partly a delivery choice hidden two screens earlier. The distinction changed what we built next.
— Priya S., Product Lead, subscription commerce

Evidence before opinion

A conclusion with a trail back to the event.

Every finding shows the query logic, affected cohort, confidence limits and the competing explanation we ruled out.

Read client stories →

Your next decision deserves cleaner odds

Bring one funnel, one concern, and your current tracking plan.

Schedule a fit call